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Growth Insights Resources

How a Community Outreach Photo Event Generated 58 Interests on a $180 Budget 

 

The Best Part - You can do this for your community too!

 

Event Details

Families were invited to choose a time for a holiday photo shoot, enjoy brunch, and attend one of the church's Christmas services. As an added incentive and service to those in need, the first 24 families to register were also given the opportunity to shop in the church's "Holiday Shop" to choose a Christmas gift for each of their children (up to age 12 with a max of 4 children per household).

The Journey
Bee Line Graphic
Mobile Bee Graphic

Overall Results

Outreach Graphic-2

✨ That's just $3.10 per NEW church interest!

What the Church Provided

Photographer

 

1

Photographers
photo backdrops v2

 

2

Photography Backgrounds

Three professional backgrounds were available at each photography station for families to choose between these three options.
snacks

 

 

3

Food for the Families
holiday shop donations

 

 

4

Calls for Donations
ad campaign

 

 

5

Funds
staff

 

 

6

General Staff

How did Rethinking Evangelism get the message out to the community?

See all the pieces of the puzzle

photo-event-registration-page-v4

Registration Page

photo-event-bulletin-v2

Bulletin Insert

photo-event-social-media-posts-v2

Social Media

photo-event-facebook-ads-v2

Facebook Ads

photo-event-holiday-shop-v2

Holiday Shop

photo-event-email-reminders-v2

Email Reminders

photo-event-email-v2

Email Announcement

Want To See all of the Messaging?

Download the PDF

Channels Used

Channels Used

 

Channels Used

Rethinking Evangelism helped solidify plans by creating a landing page, invitation emails, social media ads and posts, flyers and a bulletin insert.

 

1-1
Mobile FB Results_With Holiday Shop-1

✨ NUMBER OF SESSIONS BOOKED BY NEW INTERESTS DIRECTLY FROM THESE ADS: 17

*During the short time this campaign ran, there were also 7 registrations from "direct traffic," showing that people who clicked the ads were also sharing the link with friends or family.
Facebook campaign results 2
Mobile FB Results_WO Holiday shop

✨ Number of sessions booked by NEW INTERESTS directly from these ads: 20

WANT A PHOTO EVENT AT YOUR CHURCH?

LET'S GET STARTED!

Choose a time for us to meet. 

We are looking forward to learning how we can help!

 

Pastor nathan
We decided to partner with Rethinking Evangelism because we don’t have staff who are professional marketers and can think through a strategy around our public-facing identity.
Pastor Nathan Renner
Lead Pastor of Madison Campus Church
★★★★★

Learn More About How We Helped

Madison Campus Church Here!

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